


The goal is to assess the reputation and be alerted to significant events taking place in social channels. It includes historical data and other information. Social media monitoring includes measuring opinions and sentiment of groups and influencers. Organizations measure and use social media analytics tools to find out where are the discussions about them, their competition and other topics of interest. The activity of tracking social media channels. This way you will get an understanding of what is available and if you need any paid services to monitor social media. If you want to know what's happening with your brand's social networking sites you need social media monitoring tools.īefore you reach for your wallet and start to spend money try out some of the free social media monitoring services.
